WPP group agency JWT, is acquiring a 51 per cent stake in Hungama Digital Services, for an undisclosed amount. Hungama Digital Services is the marketing division of Hungama Digital Media Entertainment Private Ltd. It is a full service digital agency specialising in digital marketing and social media solutions.

As part of the acquisition, Hungama's activations arm, Hungama Promo Marketing will also become a part of Hungama Digital Services Pvt. Ltd. and provide an engagement platform linked to online and offline deliveries.

In a statement, Mr Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment Pvt. Ltd, said, “With JWT, we are now part of the largest advertising network in the world. Hungama Digital Services is the coming together of two teams in a globally relevant market.”

He added, “India is at the cusp of a digital revolution with the advent of 500+ million consumers getting online in the next 3-4 years. From augmented reality to developing applications for connected devices, Hungama Digital Services has been at the forefront of digital technology. With this partnership with JWT we hope to offer integrated digital and experiential services to our clients and prepare brands to connect, interact and now transact with their customers.”

Hungama Digital Services has been in the digital space for 13 years and is spread across 6 cities in India. The existing team of 120 people, who will join Hungama Digital Services, will continue to drive the agency, including servicing old and new clients and offer creative and promo marketing services, viral marketing campaigns, social media marketing and mobile marketing, applications, managing Web sites and video services.

> purvita@thehindu.co.in

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