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Kirtilals, ₹500-crore diamond and gold jewellery retail chain, launched its new TV commercial on Tuesday to coincide with the chain’s 75th anniversary.
First commercial According to Suraj Shantakumar, Director (Business Strategy), Kirtilals, this is the first ever TVC for the brand. The company roped in UK-based filmmaker Rob Kaplan and Germany-based computer graphic designer Tim Borgman to make the TVC that emphasises the brand’s connect with nature.
The campaign is targeted at modern, well-travelled women, said Shantakumar. The chain has 10 outlets in Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and New Delhi.
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