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Universal Sportsbiz Pvt Ltd (USPL), co-owned by Virat Kohli, launched its first exclusive fashion brand, Wrogn store, at Forum Mall in Hyderabad today.
The company promoted by Anjana Reddy also has equity participation from another cricketing great, Sachin Tendulkar. It is engaged in the launch of celebrity fashion lines.
In a press release, Anjana Reddy, Founder and CEO of USPL said, “Wrogn as a growing brand has seen great success in the brick and mortar format in Shoppers’ Stop in over 30 cities. Further, the brand has decided to launch an EBO in Hyderabad because the city has seen positive absolute numbers and great brand following.”
The Wrogn store promises to provide customers a one-stop shop for swanky styles at affordable prices. Spread across 1,000 sq ft, the store offers more than 250 designs and a glimpse into its latest and trendy Spring/ Summer 2016 collection.
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