Tata Motors Chairman Cyrus Mistry has urged employees to leap frog ahead of competition.

In the customary ‘April 1 address’ to employees, a 25-year-old custom at Tata Motors that former Chairman Ratan Tata had adhered to rigorously, Mistry stuck to the tradition of keeping it a goodwill message.

“The new Chairman has had several interactions with employees at Tata Motors’ Pimpri plant, but this address at the Lake House is somewhat special,” a senior company official, who preferred not to be named, said.

Elaborating on the content of the address, he said Mistry asked employees to take stretch targets, and not only meet competitors’ targets, but exceed them.

“The summary of the address was that we should not only be looking at new products, but products that customers will be proud to own, and prepare ourselves for this,” the official said.

Though Tata Motors has seen its sales number decline in the last few months, the mood in the company is upbeat, another senior official said, adding that several new ideas were emerging.

(This article was published on April 1, 2013)
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