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Fashion e-tailer Myntra.com has appointed Lowe Lintas as its communications partner. The decision to appoint Lowe Lintas is seen as a significant step towards Myntra's goal to becoming a $1 billion company by 2016.
Speaking on the announcement, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Lowe’s work speaks for itself – with strong examples of engaging, clutter-breaking communication campaigns across industries. Their team brings great chemistry and zest for success and we are delighted to have them on board as our partners, to take brand Myntra to greater heights.”
For Lowe Lintas, Myntra comes as a significant addition to their already existing roster of some leading clients in the South India which include Tanishq, Britannia, Sonata, Fastrack, MRF, Diamler Benz, Bharat Matrimony, Future Group, Flying Machine, and Tata Tea.
GV Krishnan, Executive Director, Lowe Lintas said “E-commerce is the category of the future and is growing at a phenomenal pace. What excites us about Myntra is their vision and leadership in the fashion category. We are delighted to partner and meet their ambition to be a billion dollar business in 2 years. We wish to create fandom for Myntra and make the brand endearing, aspirational and yet inclusive to all its consumers.”
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