The $16.7 billion Mahindra Group has appointed Ruzbeh Irani as its Chief Group Communications and Ethics Officer with effect from April 1 this year. Ruzbeh is also a member of the Mahindra Group Executive Board.

Anand Mahindra, Chairman, Mahindra Group, said, “Communication plays a vital role in building the Mahindra brand on the global stage, and in strengthening our internal culture. It is especially crucial, given the Mahindra Group’s aspiration of joining the ranks of the Top 50 most admired global brands by 2021.”

Ruzbeh's will work with all Mahindra Group businesses to develop and strengthen their communications strategy and execution on a global scale. In addition, as the Chief Ethics Officer of the Group, he is also responsible for infusing and maintaining the highest standards of ethics and corporate governance across Mahindra.

Ruzbeh joined the Mahindra Group in March 2007, as Executive Vice President – Corporate Strategy. He was responsible for strategy formulation and monitoring across the Group. In 2009, he was also appointed Chief Brand Officer, and was instrumental in spearheading the work on the Group’s brand position and core purpose, ‘Rise’.

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