Mahindra and Mahindra Ltd plans to launch e-Verito, the electric version of its entry-level sedan Verito, in 2014.

According to Ravindra Shahane, Senior General Manager, Marketing, Automotive Division of Mahindra, the electric vehicle technology of Reva would be used for the e-Verito version.

The company had acquired Bangalore-based Reva Electric Car Company in 2010, post which it came to be known as Mahindra Reva Electric Vehicles Ltd.

“There are some challenges in the electric car market which need to be addressed before we can come out with the electric version of Verito. We hope to launch it next year,” Shahane told newspersons on the sidelines of the launch of the Verito Vibe, a sub-4 metre compact car, here on Thursday.

Compact sedan

Verito Vibe, a compact sedan, is pitched against established brands like Maruti’s DZire, Honda’s Amaze and Toyota’s Liva.

The 1.5 litre diesel-powered vehicle will have three versions priced from Rs 5.79 lakh to Rs 6.68 lakh (ex-showroom Kolkata). The company will not launch the petrol version of the vehicle in the near future, said Shahane.

Mahindra has the capacity to produce 3,000 units of Verito Sedan and Vibe a month at its Nashik unit in Maharastra. It sold close to 15,000 units of Verito Sedan last year.

shobha.roy@thehindu.co.in

(This article was published on June 6, 2013)
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