Mahindra Two Wheelers Ltd, a subsidiary of Mahindra & Mahindra, is aiming to break even in 2014-15.
“We hope for break even in 2014-15,” Dharmendra Mishra, VP – Sales (two wheelers), Mahindra & Mahindra said here today at a roadshow of two new motorcycles with innovative features.
The company has pumped in Rs 100 crore for motorcycles and proposed another Rs 400 crore in the next four to five years, the company said.
Mahindra remained optimistic on the motorcycle segment and expected it would surpass scooters sales in the next fiscal.
In 2012-13, the company was projecting sales of 1.2 lakh units of scooters, Mishra said.
Mishra expected the motorcycle sector would register a double digit growth though the market shrank sharply in the past few months.
Mahindra expected to introduce four new models in scooters and motorcycles in 2013-14.
In the motorcycle segment the company would introduce 150 cc and 300 cc models.