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As part of a brand transformation, McDonald’s India is launching a series of concept restaurants with enhanced digital capabilities to improve customer experience, and expects to open 5-10 outlets in the city in the next 18 months.
Called ‘Experience of the Future’ (EOTF), the McDonald’s outlet in Mumbai features self-ordering kiosks, table service, and has also introduced several healthy options on the menu.
“This is the next phase of brand transformation for McDonald’s in India. We are launching our EOTF outlets in Mumbai first, and will take this to other cities over the next 2-3 years. In the next 1.5 years we could open about 5-10 outlets in Mumbai,” Amit Jatia, Vice-Chairman, Westlife Development, said.
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