Blumerq, a trendy casual wear clothesline for men, has unveiled its winter collection.

The collection includes a range of options in t-shirts, polos, shirts and bottoms for fashion lovers. It captures the essence of the MOD lifestyle from the 70s and 80s in Britain and has combined strong and cheery dark toned colours this season, says L Joseph Muthaiyan, Chief Executive, Blumerq.

Blumerq, a subsidiary of Blue Mercury Apparels, was established in early 2012 to address the identity and aspirations of the present day youth. It has over 350 stores nationwide, he said

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