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Milestone Brandcom, the OOH advertising agency in India, has launched an audience measurement eco-system ‘Milestone Optimizer’.
It will cover 35 cities to provide opportunities and scope for planning in the outdoor advertising space. The optimiser introduces a new measurement matrix Gross Impression Points (GIP) for the OOH Medium. GIP Or Gross Impression Points measures the reach and frequency of an OOH campaign giving it a holistic planning solution.
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