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Mindshare, the flagship media agency of GroupM, has appointed Vinod Thadani as the Chief Digital Officer-South Asia.
Mindshare is a global media and marketing services network with billings in excess of $27.8 billion.
In his new role, Vinod would be responsible for managing the agency’s full service digital offerings for existing clients as well as bringing in new business to the agency.
With over 15 years of media experience, Thadani was responsible for setting up the largest mobile practice at GroupM in 2008.
Prior to moving to Mindshare South Asia, Thadani was the Chief Executive Officer of Madhouse India, a joint venture between WPP and Madhouse China, and played a crucial role in setting up India’s largest mobile advertising and marketing company.
Ravi Rao, Leader, South Asia, Mindshare, said: "Thadani has always managed to stay ahead of the curve with his in-depth knowledge and continuous innovation.''
Thadani said: "With the eminent growth of over 40 per cent in digital advertising, the future of marketing lies in seamless integration of core traditional media with digital and mobile media.''
Thadani is also an empaneled member of the Mobile Marketing Association (MMA) and plays a pivotal role in the MMA’s South Asian operations.
Mindshare is a part of GroupM, which oversees the media investment management sector for WPP, a leading communications services group.
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