Automotive companies Mahindra & Mahindra, Nissan and Volkswagen have come up with advertisements wooing customers with attractive offers during December.

"The winter just got hot," says an M&M advertisement, wherein it is offering a steep discount for its range up to December 25 on both sports utility vehicles and Verito sedan, including the recently launched Quanto.

It is surprising to see Quanto in the list of cars with discount. In the case of Quanto, customers are being offered discounts of up to Rs 70,000, the Scorpio (Rs 50,000), Verito sedan ( Rs 45,000) and its popular Bolero (Rs 30,000).

Already several other manufacturers such as Ford, Maruti and Hyundai, through their dealerships are offering discounts.

Nissan dealer has come up with a scheme which offers up to Rs 70,000 discount on its Sunny sedan and Rs 45,000 on Micra hatch.

The German automotive major Volkswagen through its dealerships is claiming to offer Polo at Rs 6.59 lakh and Vento at Rs 7.41 lakh and the scheme is valid till stocks last. The dealers have claimed that these come with zero interest rate and free insurance. Round the year, there is always some sort of discount ranging up to few thousands or offer of some free accessories. But the huge December discounts lure customers who have been contemplating acquiring new car, a local dealer explained.

rishikumar.vundi@thehindu.co.in

(This article was published on December 6, 2012)
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