Multi Screen Media has launched 'LIV Sports', a digital sports entertainment destination – The digital destination will present one-point access to the mix of sports and entertainment across devices.

LIV Sports is the official mobile and Internet broadcaster for the 2014 FIFA World CupTM starting June 12. LIV Sports will show both live and video-on-demand match content with statistics and analysis.

NP Singh, CEO, Multi Screen Media, said: “The idea was to create a premier digital sports entertainment destination, where we will offer quality content, which is mass inclusive, and not designed to cater only to ardent sports fans. We have attempted to redefine the way sporting content is presented and consumed. With LIV Sports, we will attempt to keep every cross section of our consumers actively engaged through high quality interactive sports content with informative data and analytics.”

(This article was published on June 2, 2014)
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