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Global information and insights provider Nielsen on Thursday said it had acquired research and analytics firm Indicus Analytics for an undisclosed sum.
This is the first time Nielsen is following the inorganic growth strategy in India. It also said it will look at more such acquisitions in the country in the future.
“This acquisition will help Nielsen add capabilities for macro and microeconomic research and analytics with relevance for both public and private sectors,” said Piyush Mathur, President, Nielsen India.
Nielsen India has also appointed a separate team to drive its mergers and acquisitions strategy. Indicus’ MD Laveesh Bhandari will join Nielsen as the chief economist officer.
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