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PepsiCo India has launched the 150 ml Pepsi mini cans in a bid to boost volumes and expands its portfolio of packs, targetted at the on-the-go consumer this summer season.
In addition, the company is bringing its global campaign with –“Pepsimoji” to India, under which all Pepsi packaging will now sport various emojis including some created specifically for the Indian market.
Beyond packaging, the beverage and snacks maker is creating an entire PepsiMoji ecosystem, integrated with “Jaisa Mood, Waisi Pepsi” marketing campaign for the India launch. The PepsiMoji campaign will debut at the ICC World Twenty20, with branded pitch mats and perimeter boards besides a PepsiMoji fan army. In a bid to aid social conversations, the socially shareable PepsiMoji designs will be available for mobile and social use from April 1. The campaign aims to engage with consumers through the digital platform, outdoors and immersive retail.
Vipul Prakash, Vice-President, Beverage Category, PepsiCo India said, “With two billion global smartphone users sending six billion emojis daily, we are thrilled to have our iconic brand bring unique take to this truly global phenomenon.
"Jaisa Mood, Waisi Pepsi" will come to life in the real world, moving beyond the digital world into the physical world."
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