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Snacks and beverages major PepsiCo India has set up a new manufacturing line at its Kolkata facility which will manufacture Doritos in India.
In a statement on Friday, the company said it will source the corn entirely from India for making its nacho chip brand Dorito in the country as part of its “source from India” commitment.
“Nachos is the fastest growing category in the Indian salty snacks segment and Doritos is well poised to address this robust demand by using locally sourced ingredients,” said Jagrut Kotecha, V-P-Snacks Category, PepsiCo India. The company has launched two made-in-India flavours-Nacho Cheese & Sweet Chilli which will be available in three price packs of ₹25, ₹50 and ₹100.
Doritos, present in over 55 countries globally, will be the third Master brand in PepsiCo India snacks portfolio introduced after Lay’s and Kurkure.
The company said that the nacho chip brand is targeted at the Indian consumer aged 16-24 and will be marketed across India through a mix of large format retail chains, e-commerce platforms and neighbourhood stores.
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