Perfetti may set up plant in eastern India

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Stefano Pelle
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Perfetti India is looking to set up a fourth plant to expand its manufacturing capacity.

Talking at the sidelines of his book launch, Stefano Pelle, Executive Vice-President and Chief Operating Officer, Perfetti Van Melle Group, South Asia, West Asia and Africa, said the company could possibly look at eastern India for the new plant, but added that the plant location had not been finalised yet.

The company currently manufactures in three locations -- Manesar (Haryana), Chennai and Rudrapur (Uttarakhand).

It owns candy and chewing gum brands that include Center Fresh, Alpenliebe, Happydent , Mentos, Big Babol, Chocoliebe, Chlormint.

The company has also entered the salty snack market with its brand Stop Not.

Asked if the new plant would be set up for new products, Pelle said the company needed to increase capacity for its current products, too.

“We have a lot of plans for the country. India is a very important market and the second largest market for the group and it has a huge potential,” Pelle said.

He added that the company had launched several new products in recent times that had been received well in the Indian market.

But, he did not give any specific details about future product launches stating that the company’s plate is already full with its current brands.

(This article was published on March 14, 2013)
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