Consumer durables firm Philips has entered into men’s skincare market by launching VisaPureMen range in India.
VisaPure is a range of face-cleansing brushes designed for different skin types and cleansing needs.
Philips India President - Personal Health ADA Ratnam said:” Our foray into Men’s Skincare is a very important and strategic progression“.
VisaPureMen can be paired with the sensitive brush which offers deep cleansing for sensitive skin and the deep pore cleansing brush which offers extensive cleaning and is suitable for people who are exposed to lots of pollution and grime during the day.
Philips VisaPureMen is available across traditional and modern retail outlets as well as leading e-retail portals, priced at Rs 3,995.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.