Italy’s Piaggio Group is set to introduce the Aprilia brand of scooters in India next month with the launch of Aprilia SR 150 to be tagged at an introductory price of ₹65,000. The model will be manufactured at Piaggio’s plant in Baramati, Maharashtra.
“After the success of the Ape and the positioning of the Vespa in the premium segment of the Indian market, we are further strengthening our offering in the subcontinent with the entry of Aprilia’s SR 150 scooter,” Piaggio Group Chairman and CEO Roberto Colaninno said in a statement.
The company is looking at positioning the Aprilia SR 150 as a crossover that combines the feel of a sports bike with the ease of a scooter.
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