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Online personal care and beauty platform Purplle.com has said it has received funding from venture capital firms such as Blume Ventures, Mumbai Angles, The Chennai Angles.
The company did not specify the amount. It retails brands such as Davidoff, Hugo Boss, Elizabeth Arden, Victoria’s Secret as well as Lakme, L’Oreal, Maybelline, among others.
The company said it aims at augmenting its supply chain capabilities, technology capabilities and warehouses, in order to improve overall customer experience.
It also plans to increase the merchandising strength from the current 10,000-odd stock keeping units to 15,000.
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