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Bollywood actor Salman Khan’s retail brand Being Human launched a new category of products under the e-cycles brand on Monday.
The brand unveiled two variants of the e-cycle, BH27 and BH12. Both will be available in four colours — white, yellow, red and black. More variants will be available for sale in a few months. The e-bikes, which look like a regular bicycle, have a range of about 30 km and a top speed of 25 kmph.
The bikes are priced between ₹39,990 and ₹57,190 depending on the power of the battery.
The e-bike uses a battery pack, which triggers the propulsion system of the bicycle with the switch of a button. This mode can ease the manual exertion that riders go through while climbing steep inclines.
Talking at the launch, Khan said, “I have always enjoyed cycling. But people often drop the idea of using cycles when they have to travel long distances because of the effort involved. With the pedal assist and rechargeable motor support, Being Human E-Cycles make it easy and practical to cycle across both urban and not-so-urban areas.”
Khan cycled from his home in Bandra to the venue of the press conference, Mehboob Studios, to promote the Being Human E-Cycle.
Khan roped in Atul Gupta, former executive Vice-President at Suzuki Motorcycles India, to head the new e-cycles venture. The Being Human E-Cycles are currently available only in Mumbai but the company plans to go pan-India in the next few months.
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