Liquor firm Seagram’s Royal Stag, the flagship brand from Pernod Ricard India, has roped in Bollywood actors Ranveer Singh and Arjun Kapoor as its new brand ambassadors.

The duo will star in the brand’s campaigns starting August 2014.

Sumeet Lamba, Executive Director, Pernod Ricard India, said in a statement:“Our association with the talented Ranveer Singh and Arjun Kapoor is further testament to Royal Stag’s philosophy of ‘It’s your life. Make it large’. Not only do the brand ambassadors personify this brand philosophy but are also an inspiration for millions of youth in the country who are working hard towards fulfilling their dreams and aspirations.''

While Ranveer Singh and Arjun Kapoor become the latest face of the brand, Bollywood superstar Shah Rukh Khan will continue to endorse the brand.

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