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Housing finance company, DHFL on Thursday announced Bollywood celebrity Shah Rukh Khan as its Brand Ambassador.
This is the Company's first such brand association in its 30 year journey of providing financial access for home buying amongst Indian customers, the company said in a statement.
Shah Rukh Khan said, “It is an honour to be associated with DHFL. I truly believe that owning a home is the first step towards ensuring a secure and confident future for every family. I personally believe that DHFL's mission of enabling home ownership amongst every Indian is as relevant today, as it was 30 years ago when DHFL began operations. It is exciting that, now I am associated with them as a brand ambassador in their journey of catering to customers with effective and relevant financial services products."
Kapil Wadhawan, Chairman and Managing Director, DHFL, said, “We are extremely pleased to have Mr. Shah Rukh Khan as DHFL's Brand Ambassador. DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years…Shah Rukh Khan, with his people connect driven by diverse performances, has enthralled Indians over the years."
DHFL has been marketing its solutions to customers across 550 locations in India through national and regional level advertisement and event campaigns
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