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ShopsUp, a new location-based shopping app, helps users discover what they are looking for in local and other brand/boutique stores with a personalised rewards system that also prompts impulse purchases for window-shoppers.
“What you see online is not what you get, especially when it comes to apparel,” says Suhas Gopinath, co-founder and CEO, ShopsUp.
“If a shopper wants to buy a linen shirt for ₹3,000, ShopsUp will show them where it is available locally and elsewhere. With the app, we aim to bridge the gap between offline and online shopping behaviour with the help of technology, and drive more footfalls for our retail partners by offering ‘shots’ (rewards) for just walking into our retail partner stores or for shopping at those stores.”
The ‘shots’ can be instantly redeemed for a free movie ticket, cab ride, spa, gift vouchers and more. The firm has partnered with Uber for exclusive offers for users to take rides for their shopping runs.
Gopinath was inspired to create ShopsUp, after observing the success of the US-based firm Shopkick.
Indian millenials want to be rewarded for their window shopping as well as actual shopping behaviour, and marketers want to capture these moments as and when they happen, he says.
“ShopsUp’s innovative technology and use of analytics allow us to partner with top brands and local boutique stores and provide them with customised solutions that dramatically differ from existing options available for retailers.”
The company has partnered with over 400 boutique stores that are popular around their neighbourhoods and over 50 brands, including Van Heusen, AND, Adidas, Pepe Jeans, Raymond and Allen Solly. According to India Brand Equity Foundation (IBEF), the country’s retail market is pegged at $672 billion and is growing at 25 per cent YoY.
PwC’s Total Retail Survey data further states that many consumers still desire a physical interaction with a product, and the preference for a physical store as an element of both researching and purchasing, especially for categories such as fashion, furniture, jewellery etc.
The start-up has raised $1 million in seed funding from HNIs and is in the process of raising capital for future growth.
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