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Shree Ganesh forms JV with Bangladesh’s Rocks Creation

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Shree Ganesh Jewellery is planning to set up a manufacturing unit after getting clearances from the Bangladesh government.
Shree Ganesh Jewellery is planning to set up a manufacturing unit after getting clearances from the Bangladesh government.

Shree Ganesh Jewellery House, makers and exporters, of handcrafted gold and studded jewellery, today said it has set up joint venture (JV) with Bangladesh’s Rocks Creation.

Rocks Creation is into retail, jewellery and textiles.

“Bangladesh has tradition of craftsmanship and producing the finest quality gold ornaments in the South Asian region. However, the industry has not been able to grow. Through this partnership we hope to take this opportunity to explore the emerging market in Bangladesh,” Ashok Sahni, CFO, Shree Ganesh Jewellery House said.

The initial investment for this 75:25 JV, which is yet to be named, will be Rs 10 crore each by both the companies and in phases it will be scaled to a total of Rs 50 crore, he added.

After the required clearances by the Bangladesh government, Shree Ganesh Jewellery House is planning to set up a manufacturing unit under this JV with an annual capacity of 200 kilograms of gold jewellery.

“We are expecting to get all clearances in four months, after which it will take another six months to set up and make the manufacturing unit operational,” he said.

Shree Ganesh Jewellery House is already exporting jewellery to many retailers in Bangladesh, however, under this JV the company will directly the retail space in the neighbouring country, he said.

The 75:25 joint venture will also planning to set up a manufacturing unit in Dhaka, with an annual manufacturing capacity of 200 kilograms of gold jewellery and an initial investment of Rs 20 crore to be scaled up to Rs 50 crore, the company said.

The JV, which will produce gold jewellery, both plain and studded with diamonds and other precious and semi—precious stones, will provide direct employment and training to 200 craftsmen.

Rocks Creation will provide the JV with local support and infrastructure in Bangladesh to set up the manufacturing unit and help in retailing the products to the Bangladeshi consumers.

(This article was published on December 7, 2012)
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