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Smaash Entertainment, a sports-centric digital entertainment centre, has entered into an association with HDFC Realty to further increase its pan-Indian reach.
HDFC Realty will identify, negotiate and assist in the closure of varied options of commercial projects.
Shripal Morakhia, Founder, Smaash said, “This association with HDFC Realty is our entryway to cater to audiences pan-India and bridges the current gap while exploring many more properties under Smaash Entertainment. Their expertise along with widespread network will help us establish a national presence by identifying, developing and assess prospective properties at varied locations nation-wide.”
Vikram Goel, CEO HDFC Realty said, “HDFC Realty is assisting Smaash Entertainment in taking their new concept to a pan-India retail market. Offering a convergence of sports, activity and hospitality all under one roof, the concept allows us to partner in a relevant and active entertainment experience for the urban Indian consumer”.
The first flagship Smaash Centre is a 70,000 sq. ft. showcase facility in the heart of South Mumbai (Kamala Mills) where enthusiasts from all walks of life play, eat, drink and socialise. Featuring activities for men, women and children, Smaash combines the best of sports, music, dining and relaxation into an entertainment experience for the entire family.
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