From caps to bullet-proof kits, online players are cashing in on the election fever by launching poll related products. Leading online marketplace Snapdeal.com has tied-up with Mahindra Group’s Defence Land Systems for the latter’s Scorpio vehicles. Under the arrangement, Snapdeal will for the first time sell bullet proof kits that will protect Scorpio vehicles from any untoward security challenge keeping in mind the election season.

The brand known for its cutting edge defence solutions has been fortifying the country’s defence capabilities since 1947 through its offer of mobility and survivability solutions.

Tony Navin, Vice President, Business Development at Snapdeal, commented on the alliance, “Defence Land Systems India has been proving their expertise in the line of defence armoury for a significant time now. This is the first time Indian customers will be able to access such a product in the online space. While the brand itself is a guarantee of product quality and cost effectiveness, we are pleased to be able to offer their range of bullet proof kits to buyers online who are looking at a credible source for such requirements and are often in doubt about the right buying platform for the same.”

Sukhvindar Hayer, Senior General Manager, Defence Land Systems India, stated that, “We have world class design, development and manufacturing technologies and introduced products which provide a number of value for money protection-in-transit solutions. We are the largest private sector supplier of light armoured vehicles to the Indian Security Forces. Keeping in view the ever increasing security issues, while we continue to improve the survivability solutions for our gallant soldiers and policemen, our offer through Snapdeal is to provide the relevant NIJ Level 2 (protection levels against 9 mm bullets) kits for protection-in-transit solutions to the citizens of the country.

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