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This summer, Indian consumers are increasingly opting for online shopping to evade the scorching heat. According to a survey by Assocham, online shopping has registered a 155 per cent growth this summer as compared to last year.
D S Rawat, Secretary General, Assocham, said, “Apart from convenience, rising fuel prices, online discounts and availability with abundance of choice is keeping consumers indoors.” Delhi leads the growth charts by recording a 78 per cent increase, followed by Mumbai at 45 per cent. The findings were based on interviews with about 3,500 shoppers across key cities.
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