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Cashing on the craze for branded interiors, real estate major Supertech and Disney India have come together to develop Disney-themed interiors and exteriors for one of the real estate projects.
“Our business model is of licensing. The real estate tie-ups have shown significant growth and we are pursuing it in a big way,” said Roshini Bakshi, Managing Director, Disney UTV Managing Director (Consumer Products, Retail and Publishing).
For Disney, this is the third such tie-up in the real estate space. It has similar tie-ups in with Sunteck Realty in Mumbai and Team Taurus in Kolkata with different real estate players. Supertech recently entered into a tie-up with Italian fashion brand Armani for designing the interiors of its super luxury flats.
Disney said it will license the brand for a royalty fee. Disney India will develop 1,000 flats at Supertech’s 7.5 acre housing project ‘Fable Castle’ on Yamuna Expressway.
R K Arora, MD, Supertech said the Disney inspired themes were extremely popular both with kids and adults.
The project will have Disney inspired rooms consisting of Disney-branded furnishing, home decor products and colour palettes among others. The landscape, club, gym and other exteriors would also be based on this concept.
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