Suzuki Motorcycles India Ltd, which plans to launch a couple of models more this year, expects its market share to go up from 3 per cent to 5 per cent by the end of the current fiscal.

Part of the Japanese automaker Suzuki Motor Corporation, the company on Monday launched a 110 cc scooter Let’s in Hyderabad to cater to the personal user segment and urban youth. “The company now has a market share of 3 per cent and expects this to go up to 5 per cent as it begins to roll out new models. The company is significantly expanding its network of dealerships while it strengthens the overall brand perception,” said Atul Gupta, Executive Vice-President, Suzuki Motorcycle India.

Describing Let’s as a fuel-efficient scooter with a mileage of 63 km a litre, he said the company is poised to increase its volumes. Last year, it sold over 4.6 lakh two-wheelers. Gupta hopes the company will fully utilise the manufacturing capacity of the 5.4-lakh-a-year Gurgaon plant during the current fiscal.

Added Anu Anamika, National Head-Marketing: “Be its students, two-wheeler beginners or working adults, Suzuki Let’s is bound to appeal to all. This is also aimed at youth synonymous with Restless Experience Hunters.”

The company, which commenced exports to other markets, including Latin American and West Asian countries, expects to cross 20,000 vehicles this year, up from 10,000 it logged in the previous year.

Suzuki is also looking at changing the overall mix of scooters versus motorcycles and expects it to eventually be 50:50 from 30:70 now.

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