Tata Housing Development has awarded its social media duties to Social Wavelength, post a multi-agency pitch and evaluation.

Tata Housing’s foray into social media is part of the brand’s overall strategy to leverage digital media to be more accessible to consumers across the Indian markets.

Tata Housing has planned a 360 degree communications perspective that involves building pages on social networks, mobile apps and other social utilities.

(This article was published on December 10, 2012)
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