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Automotive major Tata Motors today celebrated the tenth anniversary of Tata Ace, clocking total sales of 1.5 million units and accounting for about 85 per cent market share in the category it operates.
It had created a new Small Commercial Vehicle (SCV) category with Ace launch in 2005 and continues to consolidate its market share with South accounting for about 35 per cent of total sales.
One in every five commercial vehicle sold in India, is from the Tata Ace family.
Tata Motors plans to continue to develop the Ace family and offer innovative solutions based on the three core vectors of DesigNext, PerformanceNext and FuelNext to cater to the evolving needs of customers.
R Ramakrishnan, Senior Vice-President, Commercial Vehicles Business Unit, Tata Motors, said: “Tata Ace has been a revolutionary product and is a result of our deep understanding of the market and consumer. Making this journey special are over 1.5 million customers, who have trusted the brand and have grown in the businesses. ”
“We see a big opportunity in expanding the passenger variants of Ace models,” he said.
The Ace production had begun with a capacity of 30,000 units per annum in 2004-05 in Pune.
The dedicated plant in Pantnagar, Uttarakhand has a capacity of 5,00,000 units per year.
To meet the growing demand, Tata Motors commenced production of the Tata Ace Zip at the new plant in Dharwad, Karnataka, in 2012.
It crossed 100,000 sales mark overseas with a footprint spanning 28 countries across South Asia, Africa and the ASEAN regions.
The Ace family today consists of the Ace HT, the Ace EX, the Ace CNG, the Ace High deck, the Ace DICOR NA, the Ace DICOR turbo, the Ace Zip and the latest addition to family was the Super Ace Mint.
To meet the requirements of the last mile passenger transportation, the Ace platform has brought in Magic HT, the Magic CNG, the Magic IRIS and the Magic IRIS CNG.
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