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Tata Steel plans to be more consumer-centric and has envisioned a consumption segmentation through its B2C brands, said TV Narendran, Managing Director, Tata Steel India & SEA.
Speaking after inaugurating the company’s Tata Steel Sampoorna store at Hubballi in north Karnataka, Narendran said all B2C brands like Tata Tiscon, Tata Shaktee, Durashine, Tata Wiron, Tata Pipes, Tata Structura, Tata Agrico, Pravesh, Nest In and Tata Bearings will be available under one roof as these individual brands continue to operate independently in rural areas with a focus on maximising the potential of rural markets. Tata Steel Sampoorna stores are one-stop solution to rural consumers. The first store, developed by Nest-In Studio, was opened in Karnataka’s Lakshmeshwar village in Gadag district.
Doors campaignNarendran also flagged off the ‘Doors of India’ campaign, under the brand ‘Pravesh’ which aims to reduce carbon footprint by providing wood finish steel doors with better aesthetics for consumers.
The campaign is aligned with Tata Steel’s history of offering innovative product solutions at affordable prices.
The introduction of ‘Pravesh Doors’ — steel doors that have the elegance of wood — in the company’s brand portfolio is yet another endeavour to provide value-added steel solutions to individual house builders in semi-urban and rural markets.
“Contributing to the betterment of the environment has always been a priority for Tata Steel, and the ‘Doors of India’ campaign, is a small step toward the bigger goal of curtailing emissions,” explained Narendran. “Tata Steel believes in adding value to the life of communities living in and around its operational areas. Tata Steel Sampoorna is yet another niche offering from the company’s vast stable of consumer products, which will bring a great difference to local farmers here in Karnataka. The company hopes to launch many such stores in other parts of the country,” he added.
As part of its CSR initiatives, company also organised the Tata Steel Sampoorna Drawing Contest at Kundgol. Narendran awarded scholarships and study material to winners of the contest, most of whom came from underprivileged backgrounds.
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