Universal Music on Monday said it has appointed Vinit Thakkar as the new head of Digital in India.

Thakkar’s role as Digital Head of Universal Music will entail consolidating and growing Universal’s Digital business in India and SAARC, the company said in a release issued here.

“The digital business for UMGI is one of the most critical parts of the music business and I am very pleased to welcome Vinit to the team. Vinit brings with him an exceptionally great and relevant background to the table with his years at Sony, Citi and Titan,” Universal Music India and SAARC countries Managing Director Devraj Sanyal said.

“I have no doubt in my mind that Vinit will take Universal Music and all its allied future businesses to the next level,” he added.

Prior to joining Universal, Thakkar was with Sony Music as Senior General Manager handling the P&L responsibility across Digital, Licensing & Publishing businesses.

Thakkar has also worked with companies like Titan and Citibank in Sales and Marketing function.

“I am delighted by the opportunity to work with Universal Music. At such a pivotal time for music, where the digital landscape is undergoing a sea change, it’s more important than ever to fully exploit the many opportunities that new digital services and products provide in reaching audiences around the world.

“I look forward to this new challenge and I am extremely confident of building a robust digital business at Universal Music,” Thakkar said.

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