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Food & Beverage franchise management company Yellow Tie Hospitality has launched its first store of the American Heritage brand Genuine Broaster Chicken in Hyderabad, taking its number to 6 in the country and plans to expand this to 25 by May and to 50 by the year end.
Promoted by serial entrepreneur Karan Tanna, the GBC’s latest QSR chain in the City of Nizams takes its India count to 6 and once 25 QSRs are set up, it will make it one of the fastest growing international brand.
Karan Tanna, Founder & CEO, Yellow Tie Hospitality, said, “We have evolved into a franchise expert and have the capability to offer all services relating to a franchise requirement, including management, training and sourcing products. The Genuine Broaster Chicken is an example of what we can achieve.”
“Thus far, we have invested about $3 million in the initiative,” he said.
The Wisconsin-based chain, which supplies equipment to make Broaster chicken, backs a network of over 12,000 outlets globally and Yellow Tie is setting up a chain in India, Tanna said.
The chain offers a wide range of delicacies including fusion cuisine-Happy Fried chicken and Indie MakhniFranchos.
It's special offerings include Green Palak Paneer and Red Lamb Rogan Josh Burger by Chef Harpal Singh Sokhi who is also the brand ambassador of GBC.
Yellow Tie has three more brands with Chef Harpal Singh Sokhi-Dhadoom, a young and fun brand that is all about fries with Indian toppings, Twist of Tadka, a pure veg multi-cuisine restaurant and BBJaan, offering premium authentic Nizami food.
Among other projects and QSR chains, Tanna plans to fund start ups in the food and beverages business providing seed capital.
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