After making a debut in the United States — the largest coffee consuming market — Bengaluru-based start-up Krish Food and Fun India is set to launch its products — Araku Aroma and Tropics Flavor coffees at the India International Coffee Festival (IIFC) in Bengaluru.

“The company recently launched its coffees in Edison, New Jersey in the US and now is entering India,” said Krishna Chaitanya, Managing Director, Krish Food and Fun India.

“We are helping in marketing the coffees grown in the tribal belt of Andhra Pradesh. The Araku is tribal valley near Vishakhapatnam,” he added.

For the domestic foray, the company has roped in Sonali Swami as its brand ambassador.

“We are into research on coffees in many aspects. We will be launching three variants at the IIFC,” Chaitanya said and added, “the company has plans to set up cafes in prie tourism destinations across India and the US.”

According to Chaitanya, “In line with the agreement, we are to buy coffees harvested by the tribal farmers on around 250 acres.

The company plans to market around 500 tonnes of coffee annually.

For this, we have invested ₹2.5 crore to set up roasting facility and for marketing tribal grown coffees,” he explained.

“As part of the agreement with tribal community, we want to spend 10 per cent of our profits from selling Araku Aroma to procure anti-venom drugs and for providing general medical facilities to the tribal community,” revealed Chaitanya.

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