Taking a leaf out of the success story of Flipkart and the likes to agriculture, Desta Global has launched a business-to-business online platform for selling all agriculture implements including fertiliser, seed, pumps and tractor.

Pan- India reach DestaMart has already registered 120 dealers and eight companies to sell their products on the portal in Maharashtra and plans to take it pan-India.

The company targets 300 registered dealers and 25 seller companies by August and is in talks to take a solar pump company on board.

Fertiliser dealers gain With a nominal fee of ₹5,000 dealers get to source fertiliser of different companies from DestaMart.

Dealers usually deposit money with fertiliser companies to get rights to sell their products. Instead of making deposit for dealership with different companies, they can now make one payment and sell different brands.

Mohnish Sharma, CEO, Desta Global, said the company receives the orders from the dealers and place them with companies which handle the delivery.

Apart from the ability to access round-the-clock, he said dealers can also make offline payment and get special discounts.

“The concept has been received so well in the market place that a fertiliser company wants to sell all its products only online,” he said.

Digital India Internet penetration in the rural markets has been growing steadily and will get further boost with the Government’s ‘Digital India’ push.

The government plans to connect 2.5 lakh panchayats in the country through online infrastructure by laying out optic fibre of 70,000 km.

“The online market place for agriculture inputs helps us to easily browse through a variety of products and order based on our demand. Pricing is very transparent and is displayed on a real-time basis,” said Kumbhar, proprietor of Satara-based Baliraja Krushi Udyog Samuha.

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