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British Airways has turned its focus more on small and medium enterprises (SMEs) and students to boost traffic out of India. “These two are very important segments for us now,” said Moran Birger, Regional Commercial Manager for South Asia, British Airways.
The airline has re-launched On Business rewards and discount to help the SME sector, which is growing rapidly and officials travelling abroad frequently.
As a member of On Business, a passenger will have access to exclusive, member-only rewards and discounts. It also helps in spending points on reward flights and upgrades on American Airlines, British Airways and Iberia, he told select newspersons.
As the US is a major destination for Indian travellers, the tie up with American Airlines will give access to a larger number of destinations, he said.
When asked why the focus on MICE (meetings, incentives, conferences and exhibitions), which was a big topic of discussion three years ago, has diluted among airlines now, Birger said this was because of cost cutting measures adopted by clients.
Baggage allowance Birger said the airline has announced a double baggage allowance for students travelling from India to Europe, US or Canada. The offer allows an extra piece of luggage weighing up to 23 kg. This is in addition to the current checked baggage allowance of one piece for the US and Europe or two for destinations in the US and Canada.
The airline has also partnered with popular brands to enable student travellers to benefit during travel experience. There are retail offers from Jabong and Macy’s, free mobile talk time with Matrix, offers with HDFC Credila Student Loans and exclusive benefits on ICICI student travel cards, he said.
The extra baggage is valid one way on the outbound half of the journey, and valid till March 31, 2016 for students from India travelling with British Airways, he said.
The airline operates a total of 49 flights a week out of India from Delhi, Mumbai, Bengaluru, Hyderabad and Chennai, he said.
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