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Ola Play, a connected car platform for ride-sharing, will offer on-the-go access to Apple Music, which will be available through the in-car audio system.
Any passenger taking an Ola Prime Play will be able to listen to curated playlists, new music from top artistes and emerging acts and more, the company said in a statement.
Ola will curate a range of themed playlists reflecting India’s diverse music genres and broader interests of Ola customers from over 102 cities.
“Music lovers in India are enjoying Apple Music’s hand-picked playlists based on the music they love, hearing new music from artistes such as Drake and A.R. Rahman first before anyone else, and discovering new artistes like Divine and Madboy Mink every day. We are thrilled to bring Apple Music to Ola Play,” said Oliver Schusser, Apple’s Vice President of International Content.
Bhavish Aggarwal, Co-founder and CEO, Ola, said: “Ola Play represents the future of many things, of which, listening and interacting with music is a key element.”
To experience Ola Play, customers will have to select Prime Play sub-category. Ola Play will be made available on Ola Prime in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017.
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