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Industree Foundation launched its new initiative ‘Mission Creative Million’ at a round table, during the World Economic Forum’s India Economic Summit.
Neelam Chhiber, Founder and Managing Trustee, Industree Foundation said “With the right training and tools, producers can become owners of their own businesses and leaders in their communities. That is why we have developed a model that empowers producers with skills training, market linkages and the professional management support they need not only to build sustainable futures for themselves but also create hundreds of new jobs”.
Speaking about the initiative, Shamina Singh, President of Mastercard Center for Inclusive Growth, a key partner, says, “Unlocking the potential of artisan producers to earn, save and invest is critical to ensuring that India's economic growth is inclusive and sustainable. We are proud to partner with Industree, government ministries and other private sector leaders to realize the promise of the creative million business model”. MasterCard aims in facilitating the adoption of digital payments among 1000000 women artisans across India.
Creative Million projects are already in various phases of execution in Karnataka, Tamil Nadu, and Odisha, and are in the planning phase in Andhra Pradesh, Telangana, Rajasthan and Uttar Pradesh.
This is in partnership with the Ministry of Textiles, Karnataka and Andhra Pradesh state governments, along with companies such as Sonata Software, Mindtree, Mercuri Urval and impact organisations like MasterCard Center for Inclusive Growth, British Asian Trust, Social Venture Partners, Womanity, Dasra and UNDP. The first few pilots have impacted more than 75,000 producers. Industree also partners with organisations like Fair Trade Forum India, All India Artisans and Craftworkers Association, to ensure the reach extends to a million people.
Chandrababu Naidu, Chief Minister, Andhra Pradesh, formally launched the initiative at New Delhi. ‘Mission Creative Million’, is designed to empower entrepreneurs and create jobs, and ultimately take one million Indian craftspeople out of poverty within the next decade, dramatically scaling up outcomes.
Various stakeholders from the Central and State governments, NITI Aayog, major corporations, leading civil society organisations and international development organisations participated at the event.
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