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L.N. Revathy

No, we are not issuing an alert on danger you ought to look out for. What's out is an online service that lets you design and order your own Swiss watch.

HOW do you like the idea of being able to design and order your own, automatic Swiss watch? Until now, you probably would have looked round the mall or watch house to pick one. Given a chance, wouldn't you like to personalise it, before gifting it to someone special?

Here is some good news for watch lovers and connoisseurshunting for unique pieces. Log on to www121time.com and you will find a collection of watch faces with an attractive selection of designs and colours that have been created for the new watch movement.

Weave magic by clicking the mouse, designing your watch and ordering it straightaway. What's more.. the exact rate of the watch you had just designed is available on the screen, even without your asking for it.

However, only a limited edition of the new watch movement is available online at any given point in time. A product if `sold out' disappears and is no longer available.

The reigning figure-skating world champion, Stéphane Lambiel, designed the first watch from 121time with automatic movement.

While there are no catalogues, more than one million combinations are available and the watches carry the `Swiss Made' hallmark, along with the logo of the producer and distributor. The automatic watch movement can be combined with all the 121time unisex models.

And 121time has selected Swiss company ETA to provide the watch movement. The signed and decorated flywheel with blue-coloured screws adds a special touch, while a sapphire crystal viewing window over the steel base, screwed on in four places, provides an interesting insight into the inner life of the watch.

The watch comes with a 40-hour power reserve to ensure that time will never stand still even if you don't wear the watch, once a while.

Can't wait to design and order an original Swiss watch?

lnr@thehindu.co.in

Picture by Parth Sanyal

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