Business Daily from THE HINDU group of publications
Monday, Jun 26, 2006
Business Daily from THE HINDU group of publications Monday, Jun 26, 2006 |
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Telecommunications Marketing - New Products & Services O2 - it's breath-taking Preethi J
The on-board FM radio is a surprisingly useful feature, even if it requires the headset to be connected.
The O2 Xda Atom has a good feel to it, it is not too heavy at 140 gmand comes in a shiny black casing. Running Windows Mobile 5.0 operating system, the Atom relies on a 416 MHz Intel processor. This, along with the combination of 64 MB onboard memory with the 128 MB Flash memory, makes the applications much faster on the start. The familiar Start button welcomes you once you power up the Atom. The menu is full of necessary business applications such as Word Mobile, Excel Mobile and PowerPoint Viewer. It also includes O2 exclusive applications such as MediaPlus — a multimedia software that allows you to sort your songs and videos in style. This is similar to the user interface found on portable media players. The on-board FM radio is a surprisingly useful feature, even if it requires the headset to be connected. Bad speakers offset the media capabilities the Atom offers. The 2.7-inch 262 K colour TFT (thin film transistor)-LCD screen catches the eye of passers-by. Even if it's only Solitaire you are playing, you can still carry off looking cool with the Atom. In the games section, the makers of O2 seem to be stuck in the Mesozoic era. Back to the Atom's stunning screen and the applications that bring out its sharpness — the Atom boasts a 2.0 mega pixel camera that is suitable for pictures of colleagues or an evening out. However, the camera functionality remains just an optional one. It is slow to operate and you are better off carrying your digicam around. The integrated keypad has been designed, it appears, for a babe. Once you master the use of Atom's Lilliputian stylus, the keypad can be conquered. The stylus is unobtrusively tucked away in the top right corner. The tri-band Atom allows you to make calls and send SMSs with ease. Connecting to the Internet over GPRS is a breeze with even graphic-intensive Web sites loading in seconds. The battery has a talk time of 5.5 hours and has a standby time of 150 hours. Other hi-fi features included are WiFi connectivity, BlueTooth v1.2, Infrared, mini-USB and ActiveSync (for synchronising address books of your PC and the Atom). At a pricey Rs 38,888, this gadget is targeted at the classy executive. So if you already own a brick-like PDA (or the too-common BlackBerry) and want to trade it in for a sleeker device, the Atom is definitely worth a consideration.
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