Business Daily from THE HINDU group of publications Monday, Jun 25, 2007 ePaper |
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Internet Columns - Come Again! Tune in to the buzz
If you are an avid blogger or a keen follower of blogs, you are most likely the kind who likes to know what's the buzz around a topic that interests you or that you blog about. Let's say you are very keen on movies and blog about them, and you'd like to have the buzz about "Sivaji - The Boss". Today, your option is to search the blog search engines to get an idea of the number of blog posts and search through the mainstream search engines to find out what the mainstream media said. And let's say now that you want to find out the reaction to the movie from resident Indians and the International Indians. The only way is to read through each of the blog posts and keep count of the Indian and foreign Web sites/blogs using a scratch pad. What if you want to see all of this on a nice map overlay of the world? What if you can get different-sized balloons that reflect the number of articles, and the balloons are colour-coded to show how much of the buzz was on the blogs and how much of it from the mainstream media. Sounds good? Check out buzzmap (http://outside.in/buzzmap.php), which does a similar exercise about some neighbourhoods of Brooklyn. It also traces the patterns over a six-month period. Now we know it can be done, will Sivaji be far behind?
N. Nagaraj
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