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Anand Parthasarathy

Panasonic presents the big picture. Anand Parthasarathy

As mobile handset makers and service providers get together to shrink the television experience to pocket size, there is action at the other end of the viewing spectrum - with TV screen makers going for ever-larger viewing screens. The BroadcastAsia show in Singapore last month saw Panasonic unveil what it called the `world's largest - 103 inch - H.D. plasma display'. It was a true 1080- pixel high definition screen, about four times bigger than the largest consumer plasma TV ( 50 inch). For those who needed the numbers, the 103-inch screen had about 2 million pixels (1920 horizontal by 1080 vertical) and covered the full gamut of colours required by the high-definition TV specification.

Potential customers? Not you and me perhaps, but those providing public signages, display screens in airports, railway stations and malls, owners of mini theatres for previews and other high-end viewing.

The rival - liquid crystal - technology vying with plasma in the high end TV market - has also gone the gargantuan way: Samsung has just unveiled the largest commercially available LCD TV: a 70-inch display that promises to cut down power consumption to half of current levels. The PAVV LED70 is available for the equivalent of $64,400 (Rs 26 lakh). Clearly such products are a world away from the shrunken footprint of mobile TV. As one speaker said at the Mobile TV forum in Singapore, Mobiles are from Mars, TVs are from Venus.

AP

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