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Bijoy Ghosh

Going click, click, click...

I have this friend who watches TV while flipping channels all the time; you'd sometimes never even have the opportunityto read one news item in a news channel crawl. She'd go click! every few seconds and it was so annoying that we used to dread her visits. What was astonishing was that she'd have all the soap digests at the end of the day.

So, there is this other friend who's managed to acquire that habit on the Net; He'd go clicking allover the page and keep moving. He must be a nightmare forthose live page analytics experts a she'd click even as a page is loading.

Someone like him is probably a Web designer's worst nightmare as well: you can't program on click or mouse roll-over behaviour consistently for someone like him! But the designers may have their revenge soon, through the efforts of the Institute of Interactive Research (http://www.dontclick.it/).

The Web site is designed to work without clicking at all any where except once, to enter the site. You think it will be easy? Just navigate through the whole site once and then you will understand how much we depend on the mouse click as sensory feedback to our interaction with computers.

Play the mousecamp to get an idea of how dependent you are on the mouse-click interface. You might find that you are as addicted to the mouse as my friend is to the TV remote control. I wish they'd make a TV remote with a time delay, though!

N. NAGARAJ

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