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Airtel and Affle have introduced ‘SMS2.0’, “the world’s first upgrade to the SMS.” The service enhances the user’s text messaging experience by adding colour and style, say the companies. The personalisation options include composing messages with a variety of colours and emoticons. The SMS2.0 application is a ‘free upgrade’ to the regular SMS application. The SMS charges remain unchanged and according to the existing mobile plan, say the companies.

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