Business Daily from THE HINDU group of publications
Monday, Jun 22, 2009
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Business Daily from THE HINDU group of publications Monday, Jun 22, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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eWorld
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Interview Variety - Music & Dance Swap notes
“The India store will offer over a million tracks from both international labels and our local partnerships.” 
Wave in the making. L.N. Revathy The mobile phone is all talk — and a lot more music too, these days. Surging digital and mobile technology has changed music forever, and how people listen to it. According to a 15-country study by market researcher TNS, nearly 20 per cent of mobile phone users polled ‘listen to music on their mobile phones’ as against 15 per cent who listen on home stereos and 10 per cent on dedicated digital music players such as the iPod. eWorld tuned in to Nokia for more details on the emerging trends. Excerpts from an interview with Vineet Taneja, Director (Marketing), Nokia:
Vineet Taneja With more than 425 million music-enabled mobile devices and over 700 million devices with FM radio sold and online Music stores live in 15 markets globally, we have been able to gain an incredible amount of knowledge and insight into what people want in a music device and track important trends on how people consume music. Our three-pronged strategy is — introduction of a device that ignites consumers’ imagination with advanced multimedia capabilities, enriching the device with Music Store/Comes with Music services and creating an ecosystem through partnerships so that users get updated local content. How is Music an integral part of Nokia’s Ovi (Internet services strategy)? Ovi is an open door to Web communities, enabling people to have all their content, communities and contacts in one place. The core principle of Ovi is to empower Nokia device owners to realise the potential of the Internet. It is the gateway to Nokia’s Internet services such as the Music Store, Ovi Maps and N-Gage. In India, we have been working towards localising the content and experience, so as to make it relevant for Indian consumers. How big is the mobile music market? The mobile phone music spending for the Asia-Pacific, according to a recent PwC report, is projected to increase at 15.8 per cent compounded annual rate to $5.9 billion in 2012 from $2.9 billion in 2007. KPMG India estimates the revenue from mobile music to grow to 23 per cent of overall music revenues by 2010. How are you planning to increase your footprint in the mobile music domain? We intend to bring the Music Store to Indian consumers this year. With the Music Store, consumers can browse, download and sync music either to their computer or directly on to the mobile device. The India store will offer over a million tracks from both international labels and our local partnerships. We will also bring our music service, ‘Comes With Music’, in India, which will give unlimited music downloads from the Music Store for a year. What chunk of the mobile music market are you targeting in India? By end 2008, we had sold more than 425 million music-enabled devices and over 700 million devices with an FM radio. Additionally, in October, we sold our 10 millionth Nokia 5310 XpressMusic and in January this year, Nokia 5800 XpressMusic shipment reached the one million milestone in a span of two months from launch. These numbers clearly show that mobile music is set to grow. On future growth areas... Future growth is likely from non-traditional forms of listening to music. Analysts predict mobile music sales will soar in the coming years from a Rs 1026-crore market in 2006 to Rs 3,600 crore by 2009. Nokia to offer music, gaming services Nokia unveils new handsets, services More Stories on : Interview | Music & Dance | Telecommunications
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