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Paromita Pain

Tarun Matta founded iimjobs.com because he felt big job portals do not address the needs of MBAs from premier business schools. “Most MBA graduates get job leads through their social/professional networks or through alumni mailing lists. But there wasn’t any structured platform for both jobseekers and recruiters. I started iimjobs.com as a blog where I used to post any job openings I received for everyone to view and apply. It grew word of mouth without any mar keting or promotion. Recruiters started posting jobs looking for MBAs from premier business schools,” he says.

The site is easy to navigate and has interesting jobs on offer. Its primary target market is MBAs from IIMs and other premier business schools in India. “We post jobs that are relevant only to that community. They can use it to search for jobs of their interest,” says Tarun.

It also offers a structured platform to recruiters looking for MBAs from top business schools in India. They can post jobs and get access to a well targeted audience.

“We also offer resume booster service to jobseekers. As part of that service we send the jobseeker’s resume to over 500 recruiters in our database,” says Tarun.

Though its growth has been good, it had to face stiff competition to keep its head up. Explains Matta, “We operate in a very competitive market dominated by big players with huge marketing spends. Very targeted and effective PR has helped us ensure that hundreds of students from graduating batches upload resumes on iimjobs.com during the placement process,” he says.

paromita.pain@gmail.com

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