That evening, word reached us that I was now the first ever Minister for Social Media (MSM)
So I love group photos. All the ministers of this new government had gathered to be shot, and I was dressed in my finest khadi. My party wasn’t originally part of this coalition, which consisted of one national party and 16 regional ones, and ended with 269 votes. It needed three seats, and I had four, mostly thanks to biryani and fractured vote banks. They promised to make me a minister. “Actually we’ve run out of ministries,” I was told, “but we’re creating a few new ones to keep up with demand.” I took my place in the group portrait. The photographer stood a long, long way back.
The next day I showed up at the newly built Secretariat Three, was shown into my office, and met my secretary, Mr Batra. As we waited for word from the PMO about what we were supposed to do exactly, he showed me what Twitter was. Who knows, he said, it might come handy sometime.
Who woulda thunk? That evening, word reached us that I was now the first ever Minister for Social Media (MSM). I was asked to go to the PM’s office within an hour, where I would be handed a statement that I’d read out at a press conference. We duly headed off. We could have walked, but I chose to be driven in my official Honda Accord with a red beacon on top. Sitting inside, siren blaring, beacon flashing, I remembered the village where I was born.
“The Ministry for Social Media,” I read out, “will empower the youth of our country by ensuring the smooth functioning of social media. We will make sure that poor and disempowered people everywhere have access to it. Everyone will have a voice. Thank you.”
“Minister,” a voice piped up behind the many television cameras, “social media functions well enough on its own, and already gives a voice to the disempowered. What more will you do? Will you censor social media?”
“No questions,” barked Rameshwaram, the secretary from the PMO, and ushered me backstage. As I left he told me, “Good luck minister. And a word of advice: keep a low profile.” I pondered this as I was driven home, siren blaring, beacon flashing, trying my best to be low key in the car. People stared.
When I reached office the next morning, Batra was exultant. “I’m already at work on budgets, sir,” he said. “We’ll need new departments. One each for Facebook, Twitter, WhatsApp, YouTube. Hahaha, Yummy!” I wasn’t quite so happy. The ministry did not give licenses for anything. No one had to come to me for permission to do phallana dhimkana. I controlled nothing; and therefore had no sources of revenue. All these years of building my political career and this was my reward: a cow without teats. But I did have power. Now, how would I use it?
Soon enough I started getting phone calls from ministers. A sex tape of Ram Lakhan Yadav had just been uploaded on YouTube. (“It’s doctored, of course, but even then, my good name is being besmirched, samjhay na?”) The PMO called to say a fake Facebook page was up purporting to be the official PMO page. Mrs Goel, minister of women’s welfare, informed me that some people on Twitter were abusing her. And so on. I was asked to get these pages removed, users banned, and in one case, arrested. (He threatened to attack Mrs Goel.)
We couldn’t go through with the arrest because the culprit turned out to be a 65-year-old professor of anthropology in the US, but YouTube videos and Facebook pages were removed, Twitter users banned. I even assigned a few minions to edit and monitor the Wikipedia pages of my fellow ministers. My ministry grew; we were never short of work.
And yet, policing social media felt like trying to empty out an ocean with a bucket. By the end of the first month, there were six Facebook pages pretending to be the PMO’s official page. We’d ask for one to be taken down, two more would pop up. Ram Lakhan Yadav could have started a TV channel, there were so many different clips of him engaging in carnal contact with members of both sexes. (“All doctored, this is a conspiracy against me. I think the CIA is involved, samjhay na?”) Mrs Goel had a fan club bigger than Scarlett Johansson, and horror of horrors, there were even people attacking me on Twitter, the audacity of it.
It got worse. Three big corruption scandals broke out via social media in month two of the government. I felt a certain schadenfreude at that, and was secretly gleeful that they happened at ministries I was denied. Meanwhile, the PMO was frantic. I told Rameshwaram that Twitter, Facebook, YouTube all complied with our requests: but there was only so much they could do. “Can’t we just stop the internet itself?” I asked. “Let no one in India access it?”
Rameshwaram sighed. “I set up a committee to examine the matter,” he said. “But the only thing the bastards on the committee did was surf porn. No, we’re stuck with the internet, I’m afraid. Find another solution.”
Desperate times call for desperate measures. I sat with a glass of my favourite single malt at 11pm in my office when I got a new email. The subject: ‘Your naked pictures are now on Twitter.’ I instantly clicked through to the link provided, but Twitter didn’t open, some other site did, and then my computer went blank. So did I. You have seen the video by now on YouTube: I stood up, punched the monitor off the desk, threw my glass of single malt across the room, slammed my phone down on the ground and banged the wall saying “S**t, S**t, S**t.” (All this while my peon was shooting the action like he’s Govind Nihalani.) Yes, I banged that wall, till my fists bled and I was sobbing. I never thought it would come to this, that I would be a minister in the biggest democracy in the world, and I would. Feel. So. So. So. Helpless.
Amit Varma is a novelist. He blogs at indiauncut.com
Follow him on twitter @amitvarma